Automotive Branding Visionary
Wessam Arafa
Based in Cairo West, Egypt
© 2024 WA, All Rights Reserved
Send Message!Intro
Hi from Wessam, a unique blend of creative disciplines.
I am a structured storyteller, editor, creative director and brand strategist, with over two decades of experience. My background in creative direction, set and costume design, script-writing and film making, architectural principles, and brand management, with a specific focus on the automotive industry, has allowed me to develop a deep understanding of brands and their potential.
20+
Years of
Experience
10+
Luxury Brand Acquisitions, working with
more than 7 nationalities
About
Behind every successful career pathway lies a captivating tale.
Since the beginning of my journey as a junior designer, I’ve started honing skills in Italian brands' representation. Quickly advanced to senior roles in creative agencies focusing on building unique brand personas.
Joined Ezz Elarab Group, focusing on automotive branding. Led creative direction for multiple luxury car brands.
Being quietly confident and naturally curios, I spearheaded brand acquisitions and business expansions.
resume
Experience
Corporate Branding & BD Senior Manager
Ezz Elarab Core
Group Creative Director
Alpha Ezz Elarab
Brand Manager Assistant | Proton Cars Egypt
Ezz Elarab Automotive Company
Senior Graphic Designer & Creative Associate
Marketing Mix Consulting & Creative Lab Advertising
Director & Set Designer
Empty Frame, 2010 - Short Film
Assistant Art Director
In the Last Days of the City, 2009 - Feature Film
Art Director
Alter World, 2008 - Short Film
Art Director
Basra, 2008 - Feature Film
Senior Graphic Designer
Lead Marketing Solutions
Junior Graphic Designer
Agenzia Italiana Advertising Agency
resume
Education
Movie Direction, Script Writing, Story-Boarding, Filming & Editing
The Academy of Art & Technology of Cinema Diploma
Set & Costume Design for Theater, Cinema & TV
Helwan University Cairo, Bachelor of Fine Arts
Expertise
Deeply-Rooted in Automotive
Brand Acquisitions
Research: Researched market trends and identified potential brand acquisitions. Analyzed brand synergies with existing portfolio.
Resolution: Developed compelling business plans for acquisitions.
Integration: Oversaw seamless integration of new brands into Ezz Elarab Group. Ensured consistent branding across diverse portfolios.
Multi-Brand Creative Direction
Brand Identity: Oversaw brand identity strategy and execution for a portfolio of luxury automotive brands.
Marketing Campaigns: Conceptualized and executed innovative concepts to increase brand visibility.
Dealer Relations: Managed relationships with dealerships. Provided branding guidelines and marketing support.
Event Management & Customer Experience
Product Launches: Orchestrated memorable product launches for new car models. Created immersive experiences that showcased brand values.
Brand Activations: Designed interactive brand activations at automotive exhibitions. Increased brand engagement and lead generation.
Customer Loyalty: Managed Proton Club Egypt, enhancing customer loyalty. Organized exclusive events and personalized communications for members.
Background
Creative Versatility
Automotive-related Design
Applied creative direction to car branding and marketing materials. Ensured cohesive visual language across all touchpoints.
Set Design
Leveraged theatrical background in creating immersive brand experiences. Designed captivating sets for automotive events.
Film Direction
Directed short films and wrote storyboards for commercials. Translated brand stories into compelling visual narratives.
Conceptual Design
Incorporated fashion design, art and architectural principles into conceptual automotive branding.
Skills
Basic Knowledge
99%
Mac OS
95%
MS PowerPoint
90%
Adobe Photoshop
88%
Adobe Illustrator
70%
Adobe InDesign
65%
Final Cut Pro
60%
MS Excel
99%
MS Word
testimonial
Trusted by Hundered Clients
Paublo Dybala
CEO of IBM Global
“Drake - A Developer with the creativity, professional and
master of code. Much more than what i'm expect.
High quality product & flexiable price. Recommended!.”
work with 60+ brands worldwide
testimonial
Trusted by Hundered Clients
Paublo Dybala
CEO of IBM Global
“Drake - A Developer with the creativity, professional and master of code. Much more than what i'm expect. High quality product & flexiable price. Recommended!.”
Project
Christina Morillo
Product Management of Invision App Inc
“Drake was a real pleasure to work with and we look forward to working with him again. He's definitely the kind of designer that you can trust with any project from A-Z.”
Project
Phil Foden
Director of Envato LLC
“Extremely profressional and fast service!. Drake is a master of code and he also very creative. We done 3 projects with him and certain will continue.”
ProjectWorked with 20+ International Brands
contact
Get in touch!
contact@wessamarafa.com
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